Targeting the right list is a key component of any marketing program.  Motivational Marketing can assist you in researching and acquiring a prospect database. 

The first step in acquiring a prospect list is to define your target market.  A great place to start is to profile your existing customer base by analyzing demographic data (business sizes, geographies, industries/SIC, etc.).  If this data is not available in your customer database, Motivational Marketing can work with you to append this data to get a better picture of your marketplace.  Once we have the appropriate criteria we will work with several of our many list providers to generate comparative counts and procure the best quality and most cost effective database available for your program

Once the program is underway we will be capturing additional data and appending this data to these prospect records.  Your database is considered highly confidential and is housed in a secure server environment.  Your prospect database is proprietary and can be exported as needed to authorized personnel at your organization.